To pull all this together, I decided to run a website audit on one of my favorite bloggers, Christina Galbato. Identify areas of your navigation that are entirely Flash or JavaScript. Search engines have challenges with reading and accessing these, which could prevent your site from getting indexed. Here’s what I’d be looking for in the technical assessment stage of your website audit. This is where optimized calls-to-action (CTAs), marketing offers, and landing pages play a major role in the performance of your website. As part of determining the overall efficiency of your website, your audit should check to make sure your site is designed with your visitors in mind.
While SEO solutions aren’t always this straightforward, addressing technical SEO issues can sometimes yield immediate benefits. Additionally, content must be created with search engines in mind, meeting the criteria for ranking high in search results. SEM, or both SEO and PPC, is beneficial for ad-heavy keywords—terms that trigger many ads in search results.
Measure Your Page Performance
Broken links (or “dead links”) are common whenever you fully delete a page from your site without using a redirect. In addition, look for broken pages that produce an “Error 404” message. Creating redirects for these links will help prevent your audience from getting error messages. You can see what type of content is performing well for your audience. By doing this, you will be able to discern how your content compares to the competition. You should also take this time to analyze competitor content to develop ideas for your own content.
- Auditing image optimization involves analyzing images for user experience and search engine performance.
- Orphaned pages are pages that are not linked from anywhere else on your website.
- Your competitor has X products (keywords) each one giving different results.
- It is important to make sure your site is safe for both users and search engines.
- It takes snapshots of each page as it crawls, and then uses those snapshots to create a visual representation of a website.
SEO Audit Services
You can drive more valuable leads by using long-tail keywords for your campaign. The average web visitor can’t spot these off-page factors, and it’s difficult to identify them manually. Fortunately, at WebFX, we have a suite of services enabling off-page analysis and comparison.
SEO analytics tools enable you to monitor the performance of your SEO efforts. These tools identify strategies that work and inform you of your next steps to achieve your goals. XML sitemaps are files that allow search engines to find and understand your website, making it possible to index and show your site to searchers. Every page you want to show up on Google or Yahoo must be in your sitemap, which means creating a map can become tedious if your site has a lot of pages. XML Sitemaps Generator simplifies this process by creating a customized map for you. It gives you a report with an image speed grade for both mobile and desktop.
Analyze And Identify Toxic Links
Whenever you perform a technical SEO audit, you’ll always have tons to fix. The important thing is to get your priorities straight first. Luckily, Ahrefs’ Site SEO Anomaly Audit gives you a predefined priority rating for each issue. However, for someone looking to learn where to get started in order to successfully complete a technical SEO audit, this is a great place to begin.
It helps you improve your website’s on-page SEO by extracting data such as links and pages to provide you a list of common SEO issues. If you’re ready to perform an SEO audit of your website or competitors, this post is for you where you’ll discover some of the best SEO audit tools. Conducting a website audit will allow you to compare your website to your competitors.
